E V E N T S
(Venues and Times TBA)
THURSDAY
DAY
The FLEUR Wine Awards Judging
The FLEUR Wine Awards honor excellence in winemaking through a professional blind-tasting process conducted during the opening days of the festival. Judged privately on Thursday afternoon and Friday morning, the awards recognize wines of distinction for their balance, expression, structure, and overall artistry.
Winners will be officially revealed during the Sunday Evening Awards Presentation, followed by a Winner’s Tasting Reception featuring a curated selection of award-winning wines.
EVENING
Red Rock Reserve - First Blush
The First Rosé Toast of the FLEUR Weekend
An intimate opening night whisper, The Red Rock Reserve: First Blush invites guests to the first rosé toast of the FLEUR weekend through a select chef presentation and a curated rosé tasting at a private residence in Sedona. Romantic, refined, and quietly celebratory, this invitation-style gathering unfolds in the warmth of sunset and candlelight—an elegant beginning where floral beauty, culinary artistry, and the first blush of evening set the tone for all of the magic to follow.
FRIDAY
DAY
The FLEUR Vineyard Prelude
Opening Day Wine Experiences
The FLEUR Vineyard Prelude begins the festival weekend with a celebration of the vineyards that inspire it. On the opening day of the festival, select wineries throughout the Verde Valley and surrounding wine regions welcome FLEUR guests for special open house tastings and vineyard visits.
Festival guests are invited to explore participating wineries, enjoy curated tasting experiences, and meet the vintners whose craftsmanship is shaping Arizona’s growing wine culture. These relaxed gatherings provide an elegant introduction to the weekend before guests return to Sedona for the festival’s evening celebrations.
FRIDAY
EVENING
The Sedona Premiere
An Opening Night Celebration of Sedona’s Culinary and Cultural Spirit
The Sedona Premiere ceremonially opens FLEUR with an evening honoring the land, its culinary stewards, and the region’s evolving wine identity. Anchored by a curated selection of Verde Valley winemakers, the gathering formally introduces The Seven of Sedona -seven chefs selected annually in recognition of sustained excellence and their defining contribution to Sedona’s contemporary culinary landscape- alongside the festival’s Indigenous Culinary Honorees, acknowledging the layered cultural history of the region. The evening culminates in the unveiling of Floralia Barocca, a dramatic floral exhibition inspired by baroque composition and infused with elements of Sedona’s natural landscape including native flora, desert textures, and the tonal palette of the red rocks which will create a living expression of artistry and place that sets the aesthetic tone for the weekend ahead.
SATURDAY
DAY
The Grand Pavilion
The heart and central daytime environment of FLEUR, bringing together culinary, wine, art, and floral expression within a unified cultural setting.
Featured throughout:
• Curated culinary tasting stations
• Arizona wineries
• La Fleur du Chocolat Exhibition: A curated chocolate exhibition presented within The Tasting Pavilion featuring sculptural artistry, elevated tastings, and a refined Gourmet Market of artisanal sweets and specialty provisions.
• Galerie de FLEUR Art Exhibition: A curated fine art exhibition presented within the Tasting Pavilion showcasing distinguished artists across painting, sculpture, jewelry, and mixed media that honor Sedona’s identity as an internationally recognized arts community.
• Floralia Barocca Exhibition: A dramatic baroque-inspired floral exhibition presented within the Grand Pavilion integrating native desert botanicals and Sedona’s red rock palette into a sculptural celebration of artistry and landscape.
Arizona remains the focus of the Grand Pavilion experience.
The Salons of FLEUR
The Salons of FLEUR are curated, limited-capacity tasting experiences presented within The Grand Pavilion. Structured and guided, each salon offers a focused exploration of wine, chocolate, or cultural influence through a composed, seated format. Led by sommeliers, makers, and subject authorities, the Salons provide depth, context, and refinement beyond the general tasting environment — inviting guests into a more intimate study of taste.
🇫🇷 The French Culinary Salon
A curated exploration of French wine paired with refined French-inspired cuisine, honoring the classical foundation of gastronomy.
The Chocolat Théâtre
Saturday Spotlight — One Performance Only
An avant-garde theatrical chocolate tasting presented by Håken Chocolatiers. Limited seating.
Arizona Barrel Salon
A guided tasting hosted by Arizona winemakers featuring rare barrel selections and insights into the craft and terroir shaping the state’s evolving wine culture.
FLEUR Ateliers
FLEUR Ateliers are studio-style demonstrations devoted to craft, technique, and creative process. Presented in an open, instructional format, the Ateliers feature chefs, florists, and artisans sharing the methods and materials behind their work. Dynamic and accessible, these sessions invite guests to observe artistry in motion and engage with the disciplines that shape refined taste.
— Culinary Atelier
— Floral Atelier
— Cocktail Atelier
— Culinary Atelier
The FLEUR Dialogues
The FLEUR Dialogues present a curated series of moderated conversations exploring the ideas, craftsmanship, and cultural influences that shape wine, cuisine, and design. Bringing together chefs, winemakers, florists, and creative voices, the Dialogues offer thoughtful insight into process, terroir, heritage, and contemporary expression. Intimate and intentionally structured, these sessions extend the festival beyond tasting — inviting guests into the deeper narrative of taste and artistry.
The Arizona Wine Summit
The Arizona Wine Summit is an annual moderated leadership forum exploring the future of Arizona wine. Bringing together winemakers, vineyard stewards, and industry leaders, the Summit examines elevation, climate, sustainability, innovation, and the region’s growing national presence. Structured as a focused dialogue within The FLEUR Dialogues program, the Summit positions Arizona not only as a participant in the American wine landscape, but as a defining voice of the high desert.
EVENING
Red Rock Reserve: La Table Francaise
A French Table Beneath the Red Rocks
Set at a breathtaking private estate in Sedona, The Red Rock Reserve: La Table Française offers an intimate French expression of gastronomy, wine, and place. Presented by five chefs presenting French cuisine and paired with a distinguished selection of French wines, the evening unfolds as a candlelit progression of culinary refinement—an immersive celebration where the traditions of the French table are reimagined beneath the red rocks. Romantic, transportive, and exquisitely paced, La Table Française stands as FLEUR’s Signature International Estate Dinner: a rare evening shaped by beauty, terroir, and the art of lingering well.
CINEFLEUR: A Prelude to Le Tasting Grandeur
A curated cinematic program of documentary and experimental works exploring food, wine, floral artistry, and visual culture. Presented as an artistic prelude, CINEFLEUR reflects the philosophy of The Art of Taste and sets the tone for the evening’s formal culinary experience.
Intimate. Immersive. Limited seating.
Le Tasting Grandeur
The Festival’s Premiere Culinary Experience
Le Tasting Grandeur is FLEUR’s formal evening of refined culinary and wine expression. Presented as a composed and immersive experience, the event features elevated chef tasting stations, avant-garde plating, and curated wine selections in an atmosphere of ceremony and intention. The evening includes the unveiling of the Founders’ Reserve and a formal presentation moment, underscoring FLEUR’s commitment to craftsmanship and distinction. Structured, dramatic, and limited in capacity, Le Tasting Grandeur represents the festival’s most elevated expression of taste.
SUNDAY
DAY
The Grand Pavilion Continues
Exhibitions and tastings remain on view.
The Salons of FLEUR
🇪🇸 Spain — 2026 International Feature Salon
For 2026, FLEUR presents Spain as its International Feature in recognition of both its global influence and its historic connection to the American Southwest. Spain’s defining wine regions — from Rioja and Ribera del Duero to Priorat and Rías Baixas — reflect a tradition of terroir-driven craftsmanship that continues to shape contemporary wine culture. Acknowledging Sedona’s layered cultural history and the enduring presence of Spanish culinary influence in the region, the Spain Feature Salon offers a focused, guided exploration within The Tasting Pavilion. Through a curated selection of producers and regions, FLEUR honors Spain’s depth, character, and lasting contribution to the language of fine wine.
The French Wine Salon
A seated, sommelier-led masterclass devoted to distinguished French regions, honoring France’s foundational role in shaping the language of wine.
FLEUR Ateliers
— Floral Atelier
— Culinary Atelier
The FLEUR Dialogues
The Chef Table: The Art of Restraint
The Chef Table: The Art of Restraint is an intimate, chef-led experience devoted to precision, discipline, and intentional composition. Presented in a limited-seating format, the tasting explores how refinement is achieved not through excess, but through balance — where every ingredient, technique, and element serves a deliberate purpose. Through thoughtful plating and measured expression, participating chefs demonstrate the power of restraint as the highest form of artistry.
SUNDAY
EVENING
Awards Ceremony
The Awards Ceremony serves as the formal conferral of FLEUR’s highest distinctions. In a composed and ceremonial setting, honors are bestowed across wine, culinary, and floral disciplines, including the presentation of The FLEUR Award. Defined by clarity and gravitas, the ceremony represents the culminating institutional moment of the festival.
The Laureates Reception
Following the Awards Ceremony, The Laureates Reception offers a composed celebration of the weekend’s honorees. Award-winning wines are poured exclusively as guests gather within The Tasting Pavilion, where the festival’s signature chocolate sculpture is unveiled in its final form. Our national and international chocolatiers will present Reflections of Chocolate-A Mirrored Exhibition of cacao as medium and muse. Illuminated floral installations and a refined charcuterie presentation complete the setting, creating an elegant and celebratory close to FLEUR.