FLEUR: Sedona International Festival of Fine Art and Wine is named to honor the flowering of Arizona vineyards and is inspired by centuries-old European traditions that unite wine, art, and culture. Through intimate private estate salons, curated tastings, artistic exhibitions, and thoughtfully designed gatherings, FLEUR weaves together the cultural heritage of the Old World and the distinctive landscapes, vineyards, and creative spirit of the American Southwest.

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Each year, FLEUR founders select a work of art by one of the festival's featured artists that best embodies the spirit and vision of the festival. For the inaugural year of FLEUR: Sedona International Festival of Fine Art and Wine, the founders have chosen Joshua Gridley's striking work, Desert Jewel Bloom I.

In recognition of this selection, Joshua Gridley is invited to present several pieces of his work for viewing during the Red Rock Reserve Private Estate Tasting: Southwest in Bloom which creates a visual thread that connects one of the festival's most distinctive experiences.