FLEUR: Sedona International Festival of Fine Food and Wine is an avant-garde summer festival that is named for and honors the flowering of Arizona vineyards which occurs each year in June through grand food & wine tastings, chef demonstrations, educational seminars, wine lunches and dinners, floral and art exhibitions, food & wine pairings and gourmet excursions while raising funds for non-profits in Arizona.

The festival is held in the breathtaking, picturesque town of Sedona, Arizona which is nestled amongst exalted red rock monuments making it an idyllic venue to gather artists and guests to enjoy exhibitions of gourmet cuisine, wine and flowers. Sedona is known for its vibrant and exhilarating international culinary art scene but is characterized by its Southwestern heritage with Native American and Spanish roots to which we plan to pay homage each year. We will also proudly reflect Sedona’s diverse global flavors and cultures through a variety of lunches and dinners focused on cuisine and wines from different countries along with pairings featuring fusion cuisine.

The mission of FLEUR will be to always spotlight Arizona’s top chefs and winemakers (with an emphasis on those in Sedona and the Northern Arizona region) but will also enrich our guests’ experience further through its international wing of programming by inviting a few select chefs, winemakers, florists and speakers each year from around the world to take part in this captivating new culinary experience. Sedona is located in Verde Valley which is the heart of Arizona’s wine country making it an absolutely ideal location to introduce a global audience to the complex and unique wines of Arizona.

The festival is named FLEUR honoring the flower of the vine and as such, flowers will be represented throughout all aspects of the festival. We will be holding numerous floral competitions as well as a wine competition and several chef competitions. Registrations will open up very shortly.

The overall goals of the festival are to bring international attention to Arizona’s blossoming wine industry and culinary scene, to increase Sedona’s tourism during the typically slower month of June and to raise funds for local charities. Join us for the first edition of our festival in the summer of 2026. We can’t wait to engage, educate and entertain you all!