FLEUR: Sedona International Festival of Fine Art, Gastronomy and Wine is named to honor the flowering of Arizona vineyards and inspired by centuries-old European traditions that bring together art, cuisine, wine and culture.

For one extraordinary weekend each year, FLEUR transforms Sedona into a living museum, with curated experiences unfolding across private estates, galleries, restaurants, cultural landmarks and other distinctive settings. Through intimate salons, dinners, wine tastings, art exhibitions, floral artistry and thoughtfully designed gatherings, FLEUR brings the cultural traditions of the Old World into dialogue with the landscapes, vineyards and creative spirit of the American Southwest.

Rooted in the Southwest yet international in perspective, FLEUR brings Sedona into conversation with the wider world. Throughout the festival, chefs explore culinary traditions from around the globe, interpreting international cuisines through their own distinctive perspectives, while curated tastings introduce guests to wines and wine cultures from around the world. FLEUR’s international perspective also extends to cinema, with a small, curated selection of films exploring art, gastronomy, wine, architecture and design from across the globe.

Each year, FLEUR turns its international focus toward a different country for a special cultural celebration bringing its wine, gastronomy, art and traditions to life through a curated exhibition and a collection of experiences woven throughout the festival. Through its art, flavors, wines, traditions and stories, the annual spotlight invites guests to discover a different part of the world through the lens of FLEUR.